Main Street Woodstock board members and staff unveiled a new brand and broader mission for the organization on Friday at the Downtown Buzz at the Chambers at City Center.
Over the course of its existence, the Main Street Woodstock program has connected and energized the community around the downtown district of Woodstock. As relationships have been forged through the organization, the momentum of this area has grown and so has the need to make changes to how the organization will move forward. To meet the needs of Woodstock’s business communities, both physical and professional, the Board of Directors approved staff’s recommendation to re-brand.
The organization will now be known as IN Woodstock (IN WDSTK). The vision and mission will not change. IN WDSTK will welcome businesses, residents and visitors from every street who are invested, involved and included in Woodstock’s continuing growth and opportunity.
Woodstock Economic Development Director Brian Stockton said, “IN WDSTK exists to connect communities. When looking back at what we have done and where we intend to grow from here, it became apparent that there are communities in the sense of physical places that we need to reach across the city such as Hwy 92 corridor or Towne Lake. We also have seen a rise in professional communities that focus on different interests of its members such as Young Professionals, Entrepreneurs, and Creatives.”
Hosting over 125 events annually, IN WDSTK offers business owners, start-ups, residents and visitors the opportunities to engage with each other and promote the economic development of the city. The organization has launched new creative promotions that focus on local artists and musicians and collaborated with partners at Fresh Start Cherokee and the Circuit to offer programming to help grow small businesses and entrepreneurship in the city. IN WDSTK will continue to hold popular events such as Friday Night Live, Scavenger Hunts, Farmers Market and Taste and Sound of Woodstock.
The organization will remain a downtown affiliate member of the Georgia Main Street Program and is also tasked as being the destination marketing organization for Woodstock, helping to promote and grow Woodstock as a tourist destination. The heart of the city continues to be downtown, but engagement will expand throughout greater Woodstock.
IN WDSTK is a member driven 501(c)6 non-profit organization that receives funding from a portion of the city’s lodging tax to use to promote the city as well as from private investors. Business investments start at as little as $100 annually, making it a very affordable way to engage with the organization.